This is not just a business. From the objects I surround myself with, to the colors and textures I arrange on my dinner plate—design is how I think and live.

Christina Hagopian
President, Creative Director

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Christina was a guest on Larry Sharpe’s Ivory Tower Radio Program on March 5, 2010 to discuss how to use branding to validate your offerings and pricing. The following tracks are excerpts from the show.

What do you think makes a
design successful?
A Successful Design

Does a brand need to be unique?
or is it enough to be memorable?
Unique Versus Consistent

How do you begin the
branding process?
Branding Process

What is the difference between
a logo versus a brand?
Logo Versus Brand

What makes a successful logo?
Successful Logo

What about a word mark as a logo?
Word Mark

When should a new company look
into starting the design process?
When To Design

What can you do to market on
an economic budget?
Design Budget

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